Traceback your Product

and explore your

impact on people

& the environment

Impact Highlights
Creating a

FAIR ECONOMY

15-25%

More than the market price, is received by the farmer; to cover the farm cost and promote fair compensation.

Creating a

FAIR SOCIETY

100%

Of employees who worked to produce this product work for companies that comply to the international labour standards.

Life Long Learning &

WELLBEING

10%

of the working time in NatureTex is dedicated to art and self-development activities; to promote wellbeing and
happiness at work.

Protecting the

ENVIRONMENT

0.042 USD

per kilo is the true cost of the cultivation of the cotton for this pillowcase. As it emits CO2 into the atmosphere.

Farming

OGLAND’s Naked Pillowcases start as cotton flowers, with the variety Giza 86. This specific kind is grown in El-Beheira Governorate in the Nile delta of Egypt. This high-quality long-staple cotton is delicately grown; with the most holistic way of organic agriculture, called biodynamic.

During the cultivation of the cotton, no synthetic pesticides or fertilizers were used. In this way, the farmer preserves the biodiversity of the soil and surrounding, and protect the water and air from pollution, as well his own health.

NatureTex only works with farmers that cultivate the cotton organically so, a lot of tasks are carried out manually, with little need for the use of diesel-operated machines.

Economy of Love engages the farmers in ecological awareness sessions and various cultural activities. It also links to associations that provide consultancy and information about regenerative agriculture to develop their knowledge.

Meet The Farmers

get to the source of production

Salama Maarouf

Farmer in El Behira, Egypt

Salama Maarouf has his own Demeter-certified biodynamic farmland in El Behira. He grows cotton Giza 86 along with other crops. He believes that manual work blesses the yield with love and joy and that machines can’t compete with humans.

Ezzat Shahin

Farmer in El Behira, Egypt

Ezzat Tolba Shahin has his own Demeter-certified biodynamic farmland in El Behira in the Nile Delta, where he grows cotton Giza 86. He inherited the knowledge about agriculture from his grandfathers, but he seeks to innovate through biodynamic agriculture and reducing the resources.

Gomaa Hassan

Farmer in Fayium, Egypt

Gomaa Hassan has his own Demeter-certified biodynamic farmland in Fayoum, where he grows cotton Giza 95, along with other crops. He’s been working with SEKEM for 24 years. Gomaa believes in the importance of growing biodynamic, as it doubles the production and protects his family’s health as well as his own.

Mahmoud Rabiea

Farmer in Faiyum, Egypt

Mahmoud Rabiea has his own Demeter-certified biodynamic farmland in Faiyum, southwest of Cairo. Along with other crops, he grows Cotton Giza 95, where the weather in Faiyum is the most suitable for this specific Giza.

Processing

The process starts with ginning, where the cotton fiber is cleaned. After this, it becomes ready to go to the spinning mill to be spun into thin yarn for the percale fabric. NatureTex outsources these processes to suppliers who are certified by GOTS, which ensures organic production; with no toxic chemicals in any part of the production process. Although they’re not EoL certified, however, they abide by their Code of Conduct.

Following the principle of circular economy, some seeds are returned to the farm, where the cotton was initially cultivated, to be reused; for the next season. While the rest are used for oil or animal fodder.

 The spinning of the cotton is outsourced to a company located in Sadat city, in the northwest of Cairo. They are GOTS certified which ensures organic yarn production.

In addition to the environmental criteria, fair treatment and well-being in the workplace are granted through individual certification schemes. Along with the health and safety training the workers receive.

Processing

(Weaving, Dyeing and Fnishing)

Now, to produce the percale fabric: the yarn goes through a process called weaving. After that, it undergoes dying then finishing to finally be made into the pillowcases. Although these processes are outsourced, OGLAND, together with NatureTex, makes sure that the suppliers are GOTS certified.

Dyes can have harmful chemicals that are bad for your skin and the environment. So it’s ensured that the inputs being used in the processes of dying and finishing are; eco-friendly and non-hazardous, with no toxins and a high degree of biodegradability.

The dyeing facility located near Cairo abides by the most stringent legal requirements for the treatment of wastewater before its disposal.

The dyeing facility located near Cairo abides by the most stringent legal requirements for the treatment of wastewater before its disposal.

Packaging

Now that the Pillowcases are ready, they arrive at Naturetex factory where they do sample testing; to make sure that the quality is according to the standards. After that, the beddings are packaged, labeled then shipped overseas to OGLAND.

Since its foundation, NatureTex factory is implementing the Core Program: which enables all factory employees to engage in courses of art, acting, music, geography, and many more to promote happiness at work.

The female employees’ share of NatureTex is 40%. NatureTex provides them with a supportive work environment. Engaging both male and female employees in discussions about women’s empowerment. During which women can express the importance of work in their lives.

NatureTex reaches out to women in surrounding villages, where they encourage them to train in the factory to develop their skills. Enabling them to work for NatureTex from home.

Packaging Material

After NatureTex ships the Duvets, it arrives at OGLAND in Sweden. There, it’s packaged in boxes, ready for distribution. Although the Cotton could be responsibly grown and processed into fabric, its packaging material also has a huge impact on the products’ lifetime impact; and cannot be neglected.

OGLAND packages its products in biodegradable carton boxes; to reduce its environmental impact.

During the shipment process, the Duvets need to be temporarily packaged in recyclable plastic bags. However, OGLAND is committed to finding new and more sustainable alternatives.

The whole transportation process, including that of the packaging, is monitored. Starting in Egypt until it reaches the retailer’s shelves in Sweden. That way, the emissions are accurately accounted for in their carbon offsetting plan.

Distribution

Now the Naked pillowcases are ready to be shipped to Sweden for OGLAND to distibute

The company’s transportation emissions are calculated and monitored to actively work on reducing them.

Drivers have a limit on the number of hours they can drive per day, to ensure their safety

The whole transportation process, starting from the farm in Egypt until it reaches the retailer’s shelves in Sweden, is monitored. That way, the emissions are accurately accounted for in their carbon offsetting plan.

Meet The Employees

The people who processed, packaged and distributed your product

Vivian

Merchandiser in Naturetex

Vivan has been working in the merchandising department in Naturetex for 8 years. She’s very passionate about the field and hopes to continue doing it for as long as she can.

Jing

Quality and Production Engineer

Jing has been the quality supervisor at Naturtex for 14 years. She came to Egypt from the Philippines and stayed as she grew attached to her team, who became like family to her.

Yassmin

Packaging and Labeling Assistant 

Yassmin lives in Galvina with her family. She was a student at SEKEM vocational schools and has been a Naturetex employee for 13 years.

 

Abou El Qasim

Administrative Affaires officer

Abo El Qasim lives in Abou Hammad. He’s been an employee in SEKEM for more than 23 years. Adou El Qasim is a trusted employee who manages administrative affairs in NatureTex.

What is the True Price?

Are there hidden costs that the price doesn't reflect?

True Price Comparision

Sustainably and ethically produced products add value to society and the environment. However, when comparing prices, we don’t take into account the long-term and externalized impact of the products we purchase. For example, we know that this Organic cotton emits Greenhouse gases – such as Co2. We also know that this costs society 0.042 USD/Kilo per kilo; however, we don’t know what conventionally grown cotton products cost society. Sometimes the price for conventional textile products are comparatively low – but its hidden costs are much higher. In order to give a fair purchasing decision to the consumer, we, in Economy of Love, want to make the invisible visible. Through this approach we can give power to the consumer who will be able to choose the right impact.

We encourage you to compare products based on their true price; the price that reflects the hidden costs that we and future generations eventually pay for.

This cultivation of Cotton costs up to 0.042 USD/Kilo, by emitting carbon into the atmosphere

What is the Water Footprint?

Are there hidden costs that the price doesn't reflect?

By looking at a product’s water footprint, you can assess the amount of water used throughout the production process, from the farm until it becomes fabric. That way you can make an informed decision based on the product’s impact on water resources.

The water consumption for this Pillowcase is 178.2 liters

Since some countries have fewer water resources than others, it’s not only important to know how much, but also, where it comes from to appropriately measure your impact on those resources.

The amount of water used to cultivate the cotton for this pillowcase is 178.2 liters

Examples of Hidden Costs

Costs that are not reflected on the price tag, but are eventually paid by society

WATER

REPROCESSING COST

Society is paying taxes to clean water sources from agriculture’s chemical fertilizers, pesticides and herbicides, as well as the irresponsible disposal of wastewater from factories, in order to make it usable/drinkable water.

HEALTH COSTS

 

The use of pesticides in agriculture eventually affects the human body and therefore increases medical treatment costs.

 

 

ENVIRONMENTAL

DAMAGE

 

Society has to bear the long-term cost caused by disruptive agriculture e.g. soil erosion, desertification, loss of biodiversity.

 

Locations

Check out the locations of all the farms, companies who were involved in making this product!

discover the origin of your product

Economyoflove

Add an optional description to your map pin economyoflove

Economyoflove

Add an optional description to your map pin economyoflove

See how far this product traveled to get to you!

These are the locations of all the farms, companies who were involved in making this product.

We hope this information helped you Choose Your Impact!
And make mindful purchasing decisions that leave a positive impact on people and the environment

Interested to know more about the companies above? Click here to download the SEKEM Sustainability Report

    Tell us what you think ...

    Did this page help you make a better informed purchasing decision?