Traceback your Product

and explore your

impact on people

& the environment

Impact Highlights
Creating a



More than the market price, is recieved by the farmer; to cover the farm cost and promote fair compensation.

Creating a



Of employees who work at NatureTex are females; to promote equality at the workplace.

Life Long Learning &



Of the working time in NatureTex is dedicated to art and self-development activities; to promote wellbeing and
happines at work.

Protecting the


0.042 USD

per kilo is the true cost of the cultivation of the cotton for this boxer. As it emits CO2 into the atmosphere.


The boxer briefs start as cotton flowers, with the variety Giza 95. This specific kind of cotton is grown in Egypt, close to the city Faiyum located in the southwest of Cairo. This high-quality long-staple cotton is delicately grown; with the most holistic way of organic agriculture, called biodynamic.

During the cultivation of the cotton, no synthetic pesticides or fertilizers were used. In this way, the farmer preserves the biodiversity of the soil and surrounding, and protect the water and air from pollution, as well his own health.

The Egyptian Giza cotton varieties are picked by hand so that the long stable fiber is not damaged. By working manually, the farmers reduce the use of diesel-operated machines, which helps preserve biodiversity.

Economy of Love engages with the farmers for ecological awareness sessions and various cultural activities. Besides this, they also link the farmers to associations that provide consultancy and information about regenerative agriculture to develop their knowledge.

Meet The Farmers

get to the source of production

Salama Maarouf

Farmer in El Behira, Egypt

Salama Maarouf has his own Demeter-certified biodynamic farmland in El Behira. He grows cotton Giza 86 along with other crops. He believes that manual work blesses the yield with love and joy and that machines can’t compete with humans.

Ezzat Shahin

Farmer in El Behira, Egypt

Ezzat Tolba Shahin has his own Demeter-certified biodynamic farmland in El Behira in the Nile Delta, where he grows cotton Giza 86. He inherited the knowledge about agriculture from his grandfathers, but he seeks to innovate through biodynamic agriculture and reducing the resources.

Gomaa Hassan

Farmer in Fayium, Egypt

Gomaa Hassan has his own Demeter-certified biodynamic farmland in Fayoum, where he grows cotton Giza 95, along with other crops. He’s been working with SEKEM for 24 years. Gomaa believes in the importance of growing biodynamic, as it doubles the production and protects his family’s health as well as his own.

Mahmoud Rabiea

Farmer in Faiyum, Egypt

Mahmoud Rabiea has his own Demeter-certified biodynamic farmland in Faiyum, southwest of Cairo. Along with other crops, he grows Cotton Giza 95, where the weather in Faiyum is the most suitable for this specific Giza.

Processing (Ginning and Spinning)

The process starts with ginning, where the cotton fiber is cleaned. After this, it becomes ready to go to the spinning mill to be spun into thin yarn for the percale fabric. NatureTex outsources these processes to suppliers who are certified by GOTS, which ensures organic production; with no toxic chemicals in any part of the production process. Although they’re not EoL certified, however, they abide by their Code of Conduct.

Following the principle of circular economy, some seeds are returned to the farm, where the cotton was initially cultivated, to be reused; for the next season. While the rest are used for oil or animal fodder.

The spinning of the cotton is outsourced to a company located in Sadat city, in the northwest of Cairo. They are GOTS certified which ensures organic yarn production.

In addition to the environmental criteria, fair treatment and well-being in the workplace are granted through individual certification schemes. Along with the health and safety training the workers receive.

Packaging Processing (Knitting, Dyeing and Fnishing)

Moving on to the next step, the spun yarn goes through a process called Knitting, which gives us the single jersey fabric infused with spandex for elasticity. After the knitting process, the fabric goes through the dyeing and finishing process. Although these processes are outsourced, NatureTex exclusively works with GOTS-certified suppliers.

Dyes can have harmful chemicals that are bad for your skin as well as the environment. So it’s ensured that the inputs being used in the processes of dying and finishing are Eco-friendly and non-hazardous, with no toxins and a high degree of biodegradability.

The dyeing facility located near Cairo abides by the most stringent legal requirements for the treatment of wastewater before its disposal.

Although the spandex is not a biodegradable material, NatureTex, through the GOTs certification, makes sure that the material doesn’t exceed the smallest amount possioble

Sewing & Finishing

Now in NatureTex, the fabric gets sample tested to make sure that the quality is according to the standards. After that, the fabric is cut, and sewn using the flatlock machine which gives it a nice finish, and the boxer briefs are ready to go.

To ensure that nothing goes to waste, NatureTex sells the waste fabric from the cutting process to be recycled, and they reuse the organic cotton fiber waste from the spinning process to use as doll stuffing. As for the leftover stock fabric, it is turned into carpets.

The elastic band on the boxer briefs is made from a non-biodegradable material. However, NatureTex, through the GOTS certification, ensures the material doesn’t exceed the smallest amount possible.

NatureTex engages its employees in discussions about women’s empowerment, during which female employees were able to express the importance of work in their life. 

Packaging Material

The boxer briefs are now packaged in pairs in a polybag and packed together in cartoon boxes ready to be shipped and distributed to the retailers. Packaging materials have a huge impact on the products’ lifetime impact, and cannot be neglected. 

The poly bags the boxer briefs are packed in are made either from recyclable or recycled plastic, while the carton boxes are biodegradable.

The manufacturing and transportation of packaging materials such as carton boxes and poly bags are accounted for in the calculation of the product’s emissions; to actively work on reducing them.

As part of SEKEM holding, NatureTex, through its agricultural activities and tree planting, was able to sequester more CO2 than its emissions and thus continued to be carbon positive in 2020.


The boxer briefs are now ready for distribution. They are transported by trucks to different local retailers and to ports to be shipped to NatureTex international customers. 

The company’s transportation emissions are monitored to actively work on reducing them. That includes all the transportation required starting from the farm till it reaches the local/international retailers’ shelves. 

NatureTex mainly and always prefers to use Sea freight for international shipments; to reduce emissions and to have the least possible overall impact on the environment. 

As part of SEKEM holding, NatureTex offsets their carbon emissions through their agricultural activities, carbon sequestration, and tree planting. That way, when they ship using air freight, it is guaranteed that their emissions are offset.

Meet The Employees

The people who processed, packaged and distributed your product


Merchandiser in Naturetex

Vivan has been working in the merchandising department in Naturetex for 8 years. She’s very passionate about the field and hopes to continue doing it for as long as she can.


Quality and Production Engineer

Jing has been the quality supervisor at Naturtex for 14 years. She came to Egypt from the Philippines and stayed as she grew attached to her team, who became like family to her.


Packaging and Labeling Assistant 

Adel has been an employee in NatureTex for three years now. He lives in Abou Hammad and works in the packaging and labeling department.


Textile Printing Engineer

Waleed is from Banha, he’s in charge of the silkscreen prints and colors in NatureTex printing house. He’s been a SEKEM employee for 23 years. He’s an avid worker who values his job.

What is the True Price?

Are there hidden costs that the price doesn't reflect?

True Price Comparision

Sustainably and ethically produced products add value to society and the environment. However, when comparing prices, we don’t take into account the long-term and externalized impact of the products we purchase. For example, we know that this Organic cotton emits Greenhouse gases – such as Co2. We also know that this costs society 0.042 USD/Kilo per kilo; however, we don’t know what conventionally grown cotton products cost society. Sometimes the price for conventional textile products are comparatively low – but its hidden costs are much higher. In order to give a fair purchasing decision to the consumer, we, in Economy of Love, want to make the invisible visible. Through this approach we can give power to the consumer who will be able to choose the right impact.

We encourage you to compare products based on their true price; the price that reflects the hidden costs that we and future generations eventually pay for.

This cultivation of Cotton costs up to 0.042 USD/Kilo, by emitting carbon into the atmosphere

What is the Water Footprint?

Are there hidden costs that the price doesn't reflect?

By looking at a product’s water footprint, you can assess the amount of water used throughout the production process, from the farm until it becomes fabric. That way you can make an informed decision based on the product’s impact on water resources

The water footprint of these boxer briefs is 115.2 liters.

Since some countries have fewer water resources than others, it’s not only important to know how much, but also, where it comes from to appropriately measure your impact on those resources.

The Water Footprint of these boxer briefs is 115.2 liters

Examples of Hidden Costs

Costs that are not reflected on the price tag, but are eventually paid by society



Society is paying taxes to clean water sources from agriculture’s chemical fertilizers, pesticides and herbicides, as well as the irresponsible disposal of wastewater from factories, in order to make it usable/drinkable water.


Society has to bear the long-term cost caused by disruptive agriculture e.g. soil erosion, desertification, loss of biodiversity.







Society has to bear the long-term cost caused by disruptive agriculture e.g. soil erosion, desertification, loss of biodiversity.




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See how far this product traveled to get to you!

These are the locations of all the farms, companies who were involved in making this product.

We hope this information helped you Choose Your Impact!
And make mindful purchasing decisions that leave a positive impact on people and the environment

Interested to know more about the companies above? Click here to download the SEKEM Sustainability Report

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