TRANSPARENCY ALL ALONG THE VALUE CHAIN
In order to avoid the existing anonymity between farmers and consumers a key requirement is that products from an EoL production are fully transparent. Individual stories of farmers and processors, as well as the impact of environment, people and culture is communicated and accessible for all stakeholders.
With the innovative approach of an EoL tracing tool, the consumer is able to receive an insight into the entire value chain. Besides the transparency of an EoL production process, we also pay attention to background indicators of packaging and further third party influences on the EoL products.
The value chain becomes an appreciation chain that holistically incorporates all relationships that can lead to a sustainable transformation of production, processing and consumer awareness.