But what does that mean? Let’s first have a look at economy nowadays: To date, you can hardly find a transparent and sustainable value chain that fully recognizes ecological and social standards. The majority of economic action is oriented towards profit and reckless towards our natural and social ecosystems. The huge gap of globalization and anonymous supply chains supported through outsourcing is disconnecting the consumer from the origin of his product.
WHAT IMPACT DO I HAVE?
My choice matters
We believe that the mature consumer, the responsible buyer, actually doesn’t want to “destroy the world”. However, there is a lack of information on the environmental compatibility of all stages of the value chain. Furthermore, the client is not made aware of the social impact and the promotion of the individual development of all those involved in the production of a product. Therefore, a truly responsible decision is made impossible.
Now that’s why impacTrace, the new developed Tracing Tool was initiated : it reveals the effects of a product on the economy, culture, society and the environment and thus its ‘full cost’.
Economic should be fair and serve humanity
We ensure that the consumer can enjoy a healthy high-quality product with a colorful cultural and eco-friendly background. Therefore we make every step, from field to shelf, visible. This will empower making a difference by a conscious product choice. Economy of Love wants to reconnect consumers with the product’s origin by answering these three crucial questions:
Positive influence on the four dimensions:
ecology, economy, culture and society
What impact does the production process of a product have on…
Protected by the anonymous structure of the classical market supply chain, we as consumers lost track of the actual impact we do with our buying choice. The environmental impact that we automatically have with our buying decision is usually not visible and traceable when buying products in the supermarket. A number of externalized costs which are not communicated in the final product are borne by nature. To just name some of the most important examples for external environment costs: soil erosion, atmosphere damage through GHGs, and water damage. Economy of Love aims to locate and reduce these hidden costs and make them transparent to the consumer.
WHAT IS MY SOCIETAL IMPACT
A part of the societal impact is related to the environmental impact. We as a society, and the society of tomorrow, our future generations, have to pay the hidden costs of the environmental damage that has been done by producing, for example, conventional good. Here we face costs that are now paid by the society instead of the consumers directly, for example water reprocessing from chemical residues.
Additional societal impacts which normally remain unseen by the consumer are the effects on people and communities that take part in producing the products we use every day. Economy of Love makes sure to monitor and trace back the impact of goods on people. Assuring fair dignified working conditions, health and social insurance as well social engagement describes core elements of an Economy of Love.
WHAT IS MY CULTURAL IMPACT
Usually we are not aware that we even have a cultural impact on people working in a supply chain. With making a purchasing decision we directly influence the individual development and education of the people working in the production and processing chain. This dimension goes beyond fair trade and the scope of usual proper working conditions- it touches the possibility of an individual potential unfolding of each human being being part of the production of a product. In this regard, Economy of Love sets a spotlight on profit investment in training and cultural activities. Providing the space and opportunity for employees to engage in creative and cultural training, to strengthen individual development, this describes one of the main cultural impacts that products from an Economy of Love ensure.
The ecological guidelines strive to actively regenerate the environment through biodynamic farming production practices, sustainable water and energy use as well as eco-friendly packaging.
EoL strives to create a social environment, in which every individual feels safe and confirmed in its trust into fair and dignified working conditions.
Life-long learning and creative engagement with each other and the community describes one dimension of the EoL philosophy.
Transparency and fairness are the core of EoL’s economic life. It is crucial that the products create a positive value for society in many ways.