Traceback your Product

and explore your

impact on people

& the environment

Impact Highlights
Creating a

FAIR ECONOMY

8.8%

of the product price is directly going to the farmers to cover the farm cost and a fair compensation for farmers.

Creating a

FAIR SOCIETY

100%

of full-time employees who worked to produce this product receive health insurance and safe working conditions.

Life Long Learning &

WELLBEING

10%

of the working time is dedicated to art and self-development activities; to promote wellbeing and happines at work.

Protecting the

ENVIRONMENT

1.2kg CO2e

were sequestered/absorbed by the soil, per kilo of Hibiscus produced, reducing the impact of agriculture on climate change.

Farming

 The Hibiscus plant was cultivated on the Wahat farm in the Baharya Oasis of Egypt. With a form of organic agriculture, called biodynamic, the actively protects the environment and increases biodiversity.

During the cultivation of this Hibiscus, no chemical pesticides or fertilizers were used. SEKEM is working under organic and biodynamic principles and therefore actively protecting water and air from pollution.

The organic production of Hibiscus protects the health of farmers and the lives of the pollinators (such as birds, bees, other beneficial creatures) from synthetic pesticides.

Economy of Love certified farms are actively building a healthy soil to increase natural fertility, which creates a more sustainable farm in the long-term.

Meet The Farmers

get to the source of production
Play Video

Abd-El Dayem

Farmer in Aswan, Upper Egypt

Abd-El Dayem is cultivating the farmland of his family. He is considered as a pioneer in his village and is active in convincing and supporting his neighbours and friends to adopt sustainable agriculture on their lands.

Play Video

Waleed

Farmer in Wahat Oasis, Egypt

Waleed is living with his family in SEKEM Wahat farm in El WahatEl Baharya. He is a passionate biodynamic farmer who engages in farm work wholeheartedly. Together with his colleagues, he cultivates the farmland in the desert of Wahat.

Processing

After the Hibiscus arrives at the Lotus Company, samples are taken to be tested for compliance with organic/biodynamic standards. Then the Hibiscus is sieved, cleaned, and quality checked one more time. After that, the Hibiscus is ready to be filled into large 20Kg paper bags and sent to the packaging department in iSiS company.

Factory workers work in safe conditions and receive health consultancies (in topics such as nutrition, physiotherapy, and lifestyle coaching) to promote well-being in the workplace.

Energy-saving measures are taken and renewable energy is promoted to reduce the environmental footprint. Lotus is aiming to run on 100% solar energy by the end of 2021.

The share of organic waste in Lotus is 96%, of which 100% is being recycled. 48% of non-organic waste is being recycled. 100% of wastewater is recycled and used for tree irrigation in the factory area.

Packaging

The Hibiscus arrives at the iSiS Organic Food company and is directly processed further. The 20Kg bags are emptied into a machine that is automatically distributing the raw material into small tea bags. A worker is then making sure those tea bags are nicely put in a paper carton box.

Since its foundation, the iSiS factory has implemented the Core Program which enables all factory employees to engage in courses of art, acting, music, geography, and many more to promote happiness at work.

In addition to the Core Program, iSiS started implementing the EoL EDU program, across the company to give employees the feeling they are part of a community striving towards creating safer work environments, a sustainability mindset and space for wellbeing.

As part of SEKEM holding, iSiS contributed to the planting of 30,000 trees in 2019 to offset its carbon footprint.

Packaging Material

The Hibiscus may be responsibly grown and processed, but its packaging material and the companies from which they are sourced also have a huge impact on the products’ lifetime, and cannot be neglected.

The boxes are made of paper which is produced in a factory close to Cairo that promotes worker safety and Corporate Social Responsibility (CSR) activities.

The paper tag and filter fibers are FSC certified sourced from German companies that are constantly researching sustainable packaging alternatives, and sustainable production practices.

Some packages require plastic wrap to meet government requirements. but the company is committed to finding more eco-friendly alternatives.

Distribution

The Hibiscus packages are now ready to be distributed directly to your home, local shops or overseas.

The company’s transportation emissions are calculated and monitored to actively work on reducing them to lower its carbon footprint

Drivers have a limit on the number of hours they can drive per day, to ensure their safety.

Whenever possible, SEKEM chooses sea fright over air in order to reduce emissions.

Meet The Employees

The people who processed, packaged and distributed your product

Marwa

Quality Manager in IsIs

Marwa has been working in the tea department of iSiS factory for more than 8 years. Together with her husband and two children, she lives on the SEKEM farm.

Ahmed

Factory Engineer at SEKEM

Ahmed has been working in SEKEM for four years, and lives right next to the SEKEM farm with his family.

Hassan

Factory Engineer in Lotus

Hassan is in charge of the cleaning and packing machine in the processing facility of Lotus. He has been working in Lotus for 17 years and enjoys that work there is combined with cultural programs

Abd El Magid

Distributor in SEKEM

Abd El Magid has been an employee in SEKEM for over 15 years. He is responsible for distributing the finished products to stores all over Cairo.

What is the True Price?

Are there hidden costs that the price doesn't reflect?

True Price Comparision

Sustainably & ethically produced products add value to society. However, when comparing prices, we don’t take into account the long-term impact of the product. For example, since this Anise is sequestering Co2e it is actually saving up to 0.14USD per kilo! This means that it is cheaper than products that emit Co2e, but so often the price tag doesn’t reflect that.

We encourage you to compare products based on their true price; the price that reflects the hidden costs that we and future generations eventually pay for.

This cultivation of Hibiscus saves up to 0.14 USD/Kilo, by sequestering carbon into the soil.

Examples of Hidden Costs

Costs that are not reflected on the price tag, but are eventually paid by society

WATER

REPROCESSING COST

Society is paying taxes to clean water sources from agriculture’s chemical fertilizers, pesticides and herbicides, as well as the irresponsible disposal of wastewater from factories, in order to make it usable/drinkable water.

HEALTH COSTS

 

The use of pesticides in agriculture eventually affects the human body and therefore increases medical treatment costs.

 

 

ENVIRONMENTAL

DAMAGE

 

Society has to bear the long-term cost caused by disruptive agriculture e.g. soil erosion, desertification, loss of biodiversity.

 

Locations

See how far this product traveled to get to you!

These are the locations of all the farms, companies who were involved in making this product.

We hope this information helped you Choose Your Impact!
And make mindful purchasing decisions that leave a positive impact on people and the environment

Interested to know more about the companies above? Click here to download the SEKEM Sustainability Report

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