Traceback your Pillowcase

and explore your

impact on people

& the environment

Impact Highlights
Creating a



higher raw cotton price for the benefit of the farmer.

Creating a



of employees who worked to produce this product work for companies that comply to the international labour standards.

Life Long Learning &



of the working time in NatureTex is dedicated to art and self-development activities; to promote wellbeing and
happiness at work.

Protecting the



water was saved by using biodynamic, regenerative methods compared to conventional cotton cultivation.


OGLAND’s Empire Pillowcases start as cotton flowers, with the variety Giza 86. This specific kind of cotton is special for Egypt and is cultivated in El-Behira Governorate in the Nile delta of Egypt. This high-quality long-staple cotton was cultivated using a holistic and regenerative approach called biodynamic agriculture.

During the cultivation of the cotton, no synthetic pesticides or fertilizers were used. This way, the farmer preserves the biodiversity of the soil and surrounding and protects the water and air from pollution.

NatureTex only works with farmers that cultivate the cotton under demeter and organic regulations to ensure a contribution to the regeneration of the farmland in Egypt and in addition to ensure high quality of fabric.

Economy of Love engages the farmers in ecological awareness sessions and various cultural activities. We also link farmers to associations that provide consultancy and information about regenerative agriculture to continuously improve their work.

Meet The Farmers

get to the source of production

Salama Maarouf

Farmer in El Behira, Egypt

Salama Maarouf has his own Demeter- and organic certified farmland in El Behira, Egypt. He grows cotton, variety Giza 86 along with other crops. He believes that manual work blesses the yield with love and joy and that machines should not replace humans.

Ezzat Shahin

Farmer in El Behira, Egypt

Ezzat Tolba Shahin has his own Demeter-certified biodynamic farmland in El Behira in the Nile Delta, where he grows cotton Giza 86. He inherited the knowledge about agriculture from his grandfathers, but he seeks to innovate through biodynamic agriculture and reduce the resources.

Mohamed Moghazi

Farmer in El Behira, Egypt

Mohamed Moghazi’s farm is Demeter certified and located in El Behira. Mohamed grows mainly cotton variety Giza 86. Through his way of promoting regenerative, biodynamic farming practices he was able to not only increase his profitability but also to actively increase the fertility of his land in the Nile delta. 

Moawad Ramadan

Farmer in El Behira, Egypt

Moawad Ramadan grows the cotton variety Giza 86 in his Demeter-certified farm. Moawad is convinced by the biodynamic agricultural principles. This way of agriculture enables him to reconnect back to nature and a healthy Earth and soil for his children and grandchildren.


The process starts with ginning, where the cotton fiber is cleaned. After this, it becomes ready to go to the spinning mill to be spun into thin yarn for the Sateen fabric. NatureTex outsources this process. The processing happens without any toxic chemicals and under high organic and demeter standards.

Following the principle of circular farm organism, the cotton seeds are returned to the farm, where the cotton was initially cultivated, to be reused; for the upcoming season. Seeds that are not reused on the farm are used for cotton seed oil or animal fodder. 

The spinning of the cotton is outsourced to a company located in Sadat city, in the northwest of Cairo.

In addition to the environmental criteria, fair treatment and well-being in the supplying companies are guaranteed through the Economy of Love Code of Conduct and the social criteria of the GOTS certification. 


Now, to produce the Sateen fabric for the pillowcases,  the yarn goes through a process called weaving, after which it goes on to the dyeing and finishing processes.

Dyes are often done through harmful chemicals that are bad for the skin and the environment. The Demeter and GOTS certifications ensure that the inputs being used in the processes of dying and finishing are Eco-friendly, biodegradable, and non-hazardous, with no toxins.

The dyeing facility located near Cairo abides by the most stringent legal requirements for the treatment of wastewater before its disposal.

Factory workers work in safe conditions, methods that may endanger the health and safety of the workers are prohibited.


Now that the Pillowcases are ready, they arrive at NatureTex factory where they do sample testing; to make sure that the quality is according to the standards. After that, the beddings are packaged, labeled then shipped overseas to OGLAND. 

The NatureTex factory has implemented a Core Program for its employees which enables all factory workers to engage in courses of art, acting, music, origami, and many more to promote happiness at work.

As part of the SEKEM holding, NatureTex contributed to the plantation of 150,000 trees on the Wahat desert farm in 2020 to offset its carbon footprint.

Through its agricultural activities and tree planting, SEKEM was able to sequester more CO2 than its emissions and thus continued to be carbon positive in 2020.

Packaging Material

After NatureTex ships the Pillowcases, it arrives at OGLAND in Sweden. There it is packaged in boxes, ready for distribution. Although the cotton could be responsibly grown, its packaging material also has a huge impact on the products’ lifetime impact; and cannot be neglected.

OGLAND packages its products in 100% recycled, biodegradable cardboard boxes; to reduce its environmental impact.

The supplying company of the cardboard boxes is 100% FSC, PEFC, and Blue angel certified to ensure the maintenance of the regenerative capacity and biodiversity of forests.  

During the shipment process, the pillowcases need to be temporarily packaged in recyclable plastic bags. However, OGLAND is committed to currently researching and testing for a new and more sustainable alternative.


Now the Empire Pillowcases arrive at OGLAND Sweden ready to be distributed to their different branches.

OGLAND distributes its products using climate-friendly transports, that uses electricity, biogas, and ethanol as a fossil fuel alternative.

The transportation company is on the outlook for Co2 reducing alternatives, succeeding to decrease their emissions by 30% per tonne-kilometers, and aims for a 50% decrease by 2025.

The whole transportation process, starting from the farm in Egypt until it reaches the retailer’s shelves in Sweden, is monitored to actively work on neutralizing the company’s carbon footprint.

Meet The Employees

The people who processed, packaged and distributed your product


Merchandiser in NatureTex

Vivan has been working in the merchandising department in NatureTex for 8 years. She’s very passionate about the field and hopes to continue doing it for as long as she can.


Quality and Production Engineer

Jing has been a quality supervisor at NatureTex for 14 years. She came to Egypt from the Philippines and stayed as she grew attached to her team, who became like family to her.


Packaging and Labeling Assistant 

Adel has been an employee in NatureTex for three years now. He lives in Abou Hammad and works in the packaging and labeling department.

Abou El Qasim

Administrative Affaires officer

Abo El Qasim lives in Abou Hammad. He’s been an employee in SEKEM for more than 23 years. Adou El Qasim is a trusted employee who manages administrative affairs in NatureTex.

What is the True Price?

Are there hidden costs that the price doesn't reflect?

True Price Comparision

Sustainably and ethically produced products add value to society and the environment. However, when comparing prices, we don’t take into account the long-term and externalized impact of the products we purchase.

For example, we know that this biodynamic cotton emits greenhouse gases – such as Co2-eq, costing society up to 0.042 USD/kg, and about 0.37 tonnes Co2-eq per tonne of cotton. However, compared to conventional methods, this biodynamic cotton cultivation produces 75% less Co2-eq.

We encourage you to compare products based on their true price; the price that reflects the hidden costs that we and future generations eventually pay for.


This cultivation of Cotton costs up to 0.042 USD/Kilo, by emitting carbon into the atmosphere

What is the Water Footprint on The Farm?

By looking at a product’s water footprint, you can assess the amount of water used throughout the production process, from the farm until it becomes fabric. That way you can make an informed decision based on the product’s impact on water resources.

2521 liter per kg was used to cultivate the raw cotton

Around 42.5% less water compared to conventional cultivation methods in the same region. 

Since some countries have fewer water resources than others, it’s not only important to know how much, but also, where it comes from to appropriately measure your impact on those resources.

The Water Footprint of cultivating the

cotton for this Pillowcase is 

353 liters

Examples of Hidden Costs

Costs that are not reflected on the price tag, but are eventually paid by society



Society is paying taxes to clean water sources from agriculture’s chemical fertilizers, pesticides and herbicides, as well as the irresponsible disposal of wastewater from factories, in order to make it usable/drinkable water.



The use of pesticides in agriculture eventually affects the human body and therefore increases medical treatment costs.






Society has to bear the long-term cost caused by disruptive agriculture e.g. soil erosion, desertification, loss of biodiversity.



Check out the locations of all the farms, companies who were involved in making this product!

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See how far this product traveled to get to you!

These are the locations of all the farms, companies who were involved in making this product.

We hope this information helped you Choose Your Impact!
And make mindful purchasing decisions that leave a positive impact on people and the environment

Interested to know more about the companies above? Click here to download the SEKEM Sustainability Report

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