Traceback your Dolls

and explore your

impact on people

& the environment

Impact Highlights
Creating a


$ 1900

per ha is earned by the farmer to cover the farm cost and promote fair compensation.

Creating a



of the senior and middle managerial positions in NatureTex are occupied by women.

Life Long Learning &



of the working time in NatureTex is dedicated to art and self-development activities; to promote wellbeing and
happiness at work.

Protecting the



water was saved to cultivate this biodynamic cotton, compared to conventional cotton production.


The dolls start as cotton flowers, with the variety Giza 95. This specific kind of cotton is special for Egypt and is cultivated close to a city called Fayoum located southwest of Cairo. This high-quality long-staple cotton is delicately grown with the high holistic approach and the highest method of organic agriculture, called biodynamic.

During the cultivation of the cotton, no synthetic pesticides or fertilizers were used. This way, the farmer preserves the biodiversity of the soil and surrounding and protects the water and air from pollution, as well as his own health.

The Egyptian Giza cotton varieties are pick by hand, so the long stable fiber is not damaged. By working manually, the farmers reduce the use of diesel-operated machines, which helps preserve biodiversity.

Economy of Love engages with the farmers for ecological awareness sessions and various cultural activities in addition to providing consultancy and information about regenerative/biodynamic agriculture to develop their skills and knowledge about useful techniques.

Meet The Farmers

get to the source of production

Ashry Sakaran

Farmer in Fayoum, Egypt

Ashry Sakaran grows Demeter-certified biodynamic cotton, along with other crops, in Fayoum, southwest of Cairo. he believes in the importance of biodynamic agriculture as he noticed a difference in health-related matters since his conversion from conventional methods.

Ahmed Tawfik

Farmer in Fayoum, Egypt

Ahmed Tawfik has his own Demeter-certified biodynamic farmland in Fayoum, where he grows cotton, Giza 95. His father has been working with SEKEM for 30 years. He grew up not knowing any other agricultural methods than the biodynamic methods. He seeks to further develop, biodynamic agriculture in his surrounding area.

Gomaa Hassan

Farmer in Fayoum, Egypt

Gomaa Hassan has his own Demeter-certified biodynamic farmland in Fayoum, where he grows cotton Giza 95, along with other crops. He’s been working with SEKEM for 24 years. Gomaa believes in the importance of biodynamic farming, as it doubles the production and protects his family’s health as well as his own.

Mahmoud Rabiea

Farmer in Fayoum, Egypt

Mahmoud Rabiea has his own Demeter-certified biodynamic farmland in Fayoum, southwest of Cairo. Along with other crops, he grows Cotton Giza 95, where the weather in Fayoum is the most suitable for this specific Giza.

Processing (Ginning and Spinning)

The process starts with ginning, where the cotton fiber is cleaned. After this, it becomes ready to go to the spinning mill to be spun into thin yarn. The processing happens without any toxic chemicals.

Following the principle of a circular farm organism, the cotton seeds are returned to the farm, where the cotton was initially cultivated, to be reused; for the next season. Seeds that are not reused on the farm are used for cottonseed oil or animal fodder.

The spinning of the cotton is outsourced to a company located in Sadat city, in the northwest of Cairo. This company is GOTS certified and follows the EoL Code of Conduct.

In addition to the environmental criteria, fair treatment and well-being in the workplace are granted through individual certification schemes and the Economy of Love Code of Conduct. 

Processing (Knitting, Dyeing and Finishing)

Moving on to the next step, the yarn produced goes through a process called Knitting. That gives us the fabric for the dolls, which then goes on to the dyeing and finishing processes.

Dyes are often done through harmful chemicals that are bad for your child’s skin as well as the environment. The GOTS certification ensures that the inputs being used in the dyeing and finishing processes are Eco-friendly and non-hazardous, with no toxins and in addition biodegradable.

The dyeing facility located near Cairo abides by the most stringent legal requirements for the treatment of wastewater before its disposal.

Factory workers work in safe conditions, methods that may endanger the health and safety of the workers are prohibited.

Sewing & Finishing

Now in NatureTex, the fabric gets sample tested to make sure that the quality is according to the standards. When all is correct it is cut, sewn, and the dolls are ready to go. Some leftover fabric from other products can sometimes be made into toys as well. That way NatureTex can reduce their waste by reusing it.

To ensure that nothing goes to waste, NatureTex sells the waste fabric from the cutting process to be recycled, and the factory reuses the organic cotton fiber waste from the spinning process to use as doll stuffing. As for the leftover stock fabric, it is turned into carpets.

The dolls are mainly sewn by hand, which makes each peace individual, reduces the use of machines and therefore decreases emissions and the use of resources. 

NatureTex reaches out to women in surrounding villages, where they encourage them to train in the factory to develop their skills. Enabling them to work for NatureTex from home to produce parts of the dolls.

Packaging Material

The dolls are now packaged individually in poly bags. After which, they are packed together in carton boxes ready to be shipped and distributed to the retailers. Packaging materials have a huge impact on the products’ lifetime impact, and cannot be neglected.

The poly bags that the dolls are packed in are made from recycled plastic, while the carton boxes are biodegradable.

The manufacturing and transportation of packaging materials such as carton boxes and poly bags are accounted for in the calculation of the product’s emissions; The company is actively working on reducing them.

As part of SEKEM holding, NatureTex is involved in tree planting an was therefore able to sequester more CO2 than its emissions and thus continued to be carbon positive in 2020 and 2021.


The dolls are now ready for distribution. They’re transported to different local customers or ports to be shipped to international clients.

The supply chains transportation emissions are monitored. That includes all the transportation required starting from the farm till it reaches the local/international retailers’ warehouse.

NatureTex mainly uses sea freight for international shipments to reduce emissions and to have the least possible overall impact on the environment.

As part of SEKEM holding, NatureTex offsets their carbon emissions for transportation.

Meet The Employees

The people who processed, packaged and distributed your product


Merchandiser in NatureTex

Vivan has been working in the merchandising department in NatureTex for 8 years. She’s very passionate about the field and hopes to continue doing it for as long as she can.


Quality and Production Engineer

Jing has been a quality supervisor at NatureTex for 14 years. She came to Egypt from the Philippines and stayed as she grew attached to her team, who became like family to her.


Packaging and Labeling Assistant

Yassmin lives in Galvina with her family. She was a student at SEKEM vocational schools and has been a NatureTex employee for 13 years.




Quality control Engineer

Having been a SEKEM employee for 13 years and a SEKEM student for the years before that, Samia’s life’s been surrounded by culture, music, and equality.

What is the True Price?

Are there hidden costs that the price doesn't reflect?

True Price Comparision

Sustainably and ethically produced products add value to society and the environment. However, when comparing prices, we don’t take into account the long-term and externalized impact of the products we purchase.

For example, we know that this biodynamic cotton emits greenhouse gases – such as Co2-eq, costing society up to 0.042 USD/kg, and about 0.37 tonnes Co2-eq per tonne of cotton. However, compared to conventional methods, this biodynamic cotton cultivation Produces 75% less Co2-eq.

We encourage you to compare products based on their true price; the price that reflects the hidden costs that we and future generations eventually pay for.

This cultivation of Cotton costs up to 0.042 USD/Kilo, by emitting carbon into the atmosphere

What is The Water Footprint on The Farm?

Are there hidden costs that the price doesn't reflect?

By looking at a product’s water footprint, you can assess the amount of water used throughout the production process, from the farm until it becomes fabric. That way you can make an informed decision based on the product’s impact on water resources.

1245 liters per kg were used to cultivate the raw cotton.

Around 71% less water compared to conventional cultivation methods in the same region.

Since some countries have fewer water resources than others, it’s not only important to know how much, but also, where it comes from to appropriately measure your impact on those resources.



The Water Footprint of cultivating the

cotton for this Doll is 

149 liters


Examples of Hidden Costs

Costs that are not reflected on the price tag, but are eventually paid by society



Society is paying taxes to clean water sources from agriculture’s chemical fertilizers, pesticides and herbicides, as well as the irresponsible disposal of wastewater from factories, in order to make it usable/drinkable water.


Society has to bear the long-term cost caused by disruptive agriculture e.g. soil erosion, desertification, loss of biodiversity.







Society has to bear the long-term cost caused by disruptive agriculture e.g. soil erosion, desertification, loss of biodiversity.



Check out the locations of all the farms, companies who were involved in making this product!

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See how far this product traveled to get to you!

These are the locations of all the farms, companies who were involved in making this product.

We hope this information helped you Choose Your Impact!
And make mindful purchasing decisions that leave a positive impact on people and the environment

Interested to know more about the companies above? Click here to download the SEKEM Sustainability Report

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