Economy of Love | Please Contact Us for any Inquiries

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ImpacTrace
About Us
Contact

Let’s get in touch

WE WANT TO INVITE YOU TO PARTICIPATE IN OUR MOVEMENT

Every single individual of the value chain,

from producer to the customer,

is invited to join the EoL Movement.

You are interested and want to get in touch with the Economy of Love Team?

Please fulfil the form below.

Message*

I am an interested producer and would like to apply for the Economy of Love Standard

For further information contact the National Certification Body

CENTER OF ORGANIC AGRICULTURE IN EGYPT

Go to COAE Website

Untitled Document

economyoflove

We believe into the power of storytelling! For th

We believe into the power of storytelling!

For that, we as the #EoL team love to connect to the different faces behind the product : we do not shy away from travelling big distances to meet the people at #eye-level.
Data collection aside; we encounter pure hospitality coming directly from the heart meeting the members of our EoL community. Sitting down for a cup of tea, 🍵 getting to know the people’s family, receiving valuable advice on the right way to tie one's turban 👳 and get an overview of the whole #working environment there. These encounters are grounding and reassuring us in what we are doing.
In the picture you can see us joking around with an engineer from #Wahat in between some interviews he gave us about a handful of very interesting crops (soon up on our website!). Creating this relaxed, joyful atmosphere is very important, as standing in front of a camera can indeed be intimidating. (DISCLAIMER: No engineers or camera tripods were harmed during this experience 😉)

A lot of things about the Bahariya Oasis are hot🔥- starting from the daily temperatures (40°-50° in summer) to the hot springs coming from several hundred meters below the surface.
What we as EoL team found specifically hot😎 was the biodynamic date plantation of a now certified farm (congrats👊) and the way they created an amazing environment (also for their workers): Once you enter the farm you find yourself in the cool shade of several palm trees of all shapes and sizes, birds are singing and busy buzzing insects are happy about the biodiversity happening at the feet of the palm trees🐝🦋. One thing left us very impressed (and maybe a bit jealous): there are some special fruit trees scattered among the palm trees. For no commercial reason, no, but rather for the beautiful purpose of providing the hard-working workers with a snack while being out there! I mean, who wouldn’t love this at their workplace😍? They take the leftovers home to their kids as little goodies.

180km west of the green banks of the River Nile -

180km west of the green banks of the River Nile - in the middle of the Great Desert- lies, hidden in a valley, the Bahariyya Oasis.🌵 We went there to collect some content for our tracing tool impacTrace and capture the stories of two farms coping with the desert climate : to see how biodynamic agriculture brings the life back to the desert was quite impressive!
So, what grows there? 🌴
Mainly herbs like peppermint and sage because they are pretty heat resistant. Also, sustainable agriculture in the desert doesn't work without various kinds of trees - and there we discovered an amazing symbiosis : in a date plantation you don't only find fruits in the second floor, but there's a lot of biodiversity to find in the cool shade of the palm fronds, which has a lot of potential for other crops.

On this picture, our sweet master of the camera - Sam 😉- stands midst an ocean of sweetness.
The ocean is better known as sugar substitute - Stevia. Stevia's popularity is not only ever increasing among human beings- also other plants enjoy her company a lot💃: like the pretty yellow spots in the field : evening primrose (Oenothera biennis). #desertlife
#biodynamic
#thedesertisalive
#regenerativeagriculture
#dates
#palmtrees

A FAIR SHARE Paying people a fair wage is not onl

A FAIR SHARE

Paying people a fair wage is not only a matter of cause, but also a sign of respect and acknowledgement of the people’s contribution to the business.
For that, a minimum wage is not enough- a wage should enable a decent standard of living for the worker and his/her family.
The picture shows one of our dedicated Anise Farmers, Abdel Ghaffar and his family (somehow really rocking the partnerlook 😎), being happy to tell their story.

FEELING SAFE & GOOD😍 Even though workers right

HAVING EACH OTHER’S BACK 💪 Teamwork is 🗝,

HAVING EACH OTHER’S BACK 💪

Teamwork is 🗝, especially when it comes to knowledge exchange and inspiring each other- that’s why our farmers and their stakeholders have monthly meetins and maybe even a good cup of tea together ☕️. It is not directly a “talking the newest gossip” meeting in the Café like you and your friends like to have it every now and then, it is more of a “discussing new challenges and ideas” kind of meeting.
Financing new agricultural equipment together, celebrating, learning more about biodynamic agriculture and supporting each other, that’s more on the agenda and that's the core of our farmers and workers networks.🕸

SOMETIMES YOU NEED RULES The world of trading can

SOMETIMES YOU NEED RULES

The world of trading can be very chaotic sometimes ( like your room☄) and the circumstances are always changing...🌤 That’s why we’ve set up some fair rules for trading, as a structured safetynet for every stakeholder. On this basis, all the partners can trade in an harmonious and secure atmosphere and enjoy a reliable relationship 💪👊

BRING IT BACK, BABY 🎶 Every product generates

BRING IT BACK, BABY 🎶

Every product generates a certain profit. This profit is split between the different chain links in the value chain: farmers, transport🚀, processing factories…

With EoL, it is made sure that everybody gets a fair share, down to the smallest chainlinks like workers⚙ … we don’t only guarantee fair wages, but our institutions committed themselves that they spend above 5% of their annual profit for educational measurements like on the job trainings, art programs etc.
To make sure everybody benefits!💸

WHERE ARE YOU FROM?🌍 Nowadays, you enter a supe

WHERE ARE YOU FROM?🌍 Nowadays, you enter a supermarket and your eyes behind your facemask 😷 spot an abundance of products- with a very multi ethnic background, they are from everywhere🐙! Most of them have components which have travelled further than you ever did in your life ...and imagine, they sometimes went through hundreds of hands!
Now here comes the exciting thing: with our tracing tool impacTrace (just scan the QR-code on the packaging) you can stalk the product from field to shelf, get to know the people behind it and even find full cost calculations: how much carbon has been sequestered 🌿(because we are dealing with biodynamic agriculture, remember?), how much pesticide damage has been avoided etc. etc.

This way, you don’t have to trust fuzzy promises, but can go check for yourself🕵 !

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Contact Info

Economy of Love Office
EBDA Cairo-Belbes Desert Road
P.O.Box 2834 El Horreya Heliopolis
Cairo, Egypt (+20) 2265 88 124 / 125 (+20) 1114507337 info@economyoflove.net

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